Work → Vetted
Vetted — Brand in Product and Beyond
A cohesive brand system built across app UI, physical merchandise, and daily feature interactions.
2024·Vetted
100%
Asset reuse across digital/physical
1
Unified design system
3
Product surfaces covered
0
Brand inconsistencies at launch
01 — THE PROBLEM
What needed solving.
Vetted needed a brand identity that worked across every touchpoint — from the app interface to physical merchandise. The challenge was building a visual system flexible enough to span digital product features like Daily Walks, physical expressions like stickers and caps, and the core app UI, while keeping everything instantly recognisable as Vetted.
02 — THE APPROACH
How we built it.
01
Built a unified design system starting from the core product: the Vetted app. Defined a colour palette, illustration style, and typography that could scale from a 44px mobile button to a printed hat badge.
02
The illustration language — playful dog characters, hand-drawn stickers — was designed to work at every scale. The same assets appear in the app onboarding, the Daily Walks feature UI, and on physical merchandise without modification.
03
Daily Walks feature design: gamified walk tracking with coin rewards. The UI had to feel encouraging and fun while staying functional. Motion and micro-interactions were defined as part of the system, not added after.
04
Brand expressions like the "Say WOOF!" badge and dog-character stickers were designed to live on physical products (caps, merch) and in digital contexts equally — same files, same proportions, different substrates.
03 — THE OUTCOME
What shipped.
A brand system that travels seamlessly between the app, physical products, and marketing — without losing coherence. The Daily Walks feature launched as a core engagement driver. The merchandise line used the same design assets as the digital product.
04 — TECH STACK
Built with.
Project Details
Client
Vetted
Year
2024
Services
Branding · Product Design
Status
Live in production
Key Numbers
100%
Asset reuse across digital/physical
1
Unified design system
3
Product surfaces covered
0
Brand inconsistencies at launch
Next project →
Rebuld