Work → Yellow.ai
Yellow.ai — Website Design and Build
Full discovery, design, and development of the Yellow.ai marketing website — from wireframes to a live product-led site.
2024·Yellow.ai
12
Key pages designed
35+
Channels automated
70%
Operational cost reduction shown
Global
Deployment
01 — THE PROBLEM
What needed solving.
Yellow.ai had a refreshed brand and a platform that had grown significantly in capability — but a website that no longer reflected either. The site needed to communicate an omni-channel, multi-lingual conversational AI platform to enterprise buyers, with enough product depth to support a solutions-focused sales motion.
02 — THE APPROACH
How we built it.
01
Led the full process: discovery workshops, user flow mapping, wireframes across 12 key pages, and copy direction. The site is heavily solutions-focused — different buyers (CX leaders, IT, operations) enter through different doors.
02
Most of the design effort went into creating detailed product visuals and custom interface assets. Showing Yellow.ai working in practice — the Mia assistant handling a real conversation, the dashboard surfacing 12.8K online visitors and 45min handling time — required building illustrated UI mockups, not screenshots.
03
Developed a new design language grounded in the refreshed brand: warm off-white backgrounds, yellow accent CTAs, bold editorial typography. "Bail on basic bots." as a hero headline came from the copy direction work.
04
The site architecture supports a solutions-led sales motion: Solutions, Technology, Resources, and Company as primary navigation. Each solutions page has its own product visual set showing the platform in that specific context.
03 — THE OUTCOME
What shipped.
Site launched globally and positioned Yellow.ai clearly as the enterprise choice for conversational AI. The product visual assets created during the build became the standard for all subsequent marketing materials.
04 — TECH STACK
Built with.
Project Details
Client
Yellow.ai
Year
2024
Services
Website · Brand
Status
Live in production
Key Numbers
12
Key pages designed
35+
Channels automated
70%
Operational cost reduction shown
Global
Deployment
Devixus led the full process from discovery through to launch — user flows, wireframes, copy direction, design language, and custom product visuals. The result clearly communicates the depth of the platform.
Marketing Team
Brand & Web, Yellow.ai
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