Work → Dedalus
Dedalus — Smart Intelligent Routing for AI Agents
Identity and website for an AI agent orchestration platform handling 120K+ model handoffs per day.
2025·Dedalus
120K+
Model handoffs per day
5.0
Satisfied customer rating
Minutes
Time to launch agents
1
Clear positioning
01 — THE PROBLEM
What needed solving.
Dedalus orchestrates AI agent routing — deciding in real time which model handles which task across a pipeline. The challenge: explain a genuinely complex technical product to enterprise buyers without dumbing it down or burying the capability in jargon. The site needed to communicate scale (120K+ daily handoffs), reliability (5.0 satisfaction), and ease of setup ("launch AI agents in minutes").
02 — THE APPROACH
How we built it.
01
Led discovery through to design: user flows, information architecture, and copy direction. The core insight was that Dedalus buyers care about two things — speed of setup and trust in routing accuracy. Everything else is secondary.
02
Design language: dark, technical, precise. The headline treatment "SMART INTELLIGENT ROUTING" uses oversized typography with mixed weights — full-caps heavy for the technical terms, lighter tracking for the context words — to signal precision.
03
Stats surfaced immediately below the fold: 120K+ model handoffs, Orchestration toggle, 5.0 satisfied customers. These are the proof points enterprise buyers need before they read anything else.
04
The hero uses a real person in brand clothing — not stock photography or abstract UI — to ground the technical product in human context. The teal-on-dark palette was defined to feel premium and distinct from the purple/blue AI tool cliché.
03 — THE OUTCOME
What shipped.
Site launched and positioned Dedalus clearly in the AI orchestration space. The "configure AI agent settings" positioning — focused on setup speed — differentiated it from competitors focused on model capability.
04 — TECH STACK
Built with.
Project Details
Client
Dedalus
Year
2025
Services
Web Design · AI Platform
Status
Live in production
Key Numbers
120K+
Model handoffs per day
5.0
Satisfied customer rating
Minutes
Time to launch agents
1
Clear positioning
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